Logistics outsourcing enhances efficiency and cost-effectiveness. The pandemic has driven companies to seek external collaborations, making outsourcing a key competitive advantage.
Amazon sellers often face sales fluctuations due to factors like unstable new product foundations, reliance on long-tail traffic, lack of core keyword rankings, poor ad placement, insufficient proactive promotion, and single traffic sources. To address this, sellers should optimize products, expand traffic channels, refine keyword operations, develop advertising strategies, monitor market trends, and build a data analysis system. By establishing reliable traffic sources, sellers can mitigate uncertainty risks and achieve stable growth. Focus on building a diversified and sustainable traffic strategy for long-term stability.
This article discusses how to enhance logistics efficiency and market competitiveness for enterprises through scientific analysis of internal and external environments, clear strategic objectives, and the construction and formulation of logistics strategy steps.
The 2025 Supply Chain Outlook analyzes three key factors: the Chinese New Year, economic growth, and external dependencies. It explores how to tackle challenges and seize opportunities to assist companies in formulating effective logistics strategies.
This article discusses the importance of containers and their common sizes, analyzes container coding rules, and highlights the differences between external and internal dimensions. It emphasizes the role of containers in logistics within international trade.
This article details how to acquire product card traffic for TikTok Shop. It focuses on key steps such as keyword optimization, product inclusion in the traffic pool, click-through rate and conversion rate optimization, and precise product selection. By mastering these techniques, merchants can effectively increase product exposure and achieve zero-cost traffic acquisition, thereby boosting store performance.
This article provides a detailed introduction to container shipping, including different types of containers along with their external dimensions and loading capacities. It also briefly explains the structure of container numbers, offering practical information for understanding maritime logistics.
This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.
The vulnerability of global supply chains has become increasingly apparent during recent crises. Companies need to enhance transparency, establish diversified supply chains, and create flexible teams to build resilience against external risks and uncertainties, ensuring sustainable development and competitive advantage.
The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.
